Google changed character limit for App title in Google Play store

Google changed character limit for App title in Google Play store


Character limit of App’s title on Google Play is now changed to 50 characters from 30 characters

Another Update by Google for Play Store after dropping white shopping bag from Play icon

“Your App’s title on Google Play can now be up to 50 characters. Previously, app titles were limited to 30 characters.”

In App store optimization, app title play the major role in keyword ranking. ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

Struggling to rank your app in Google Playstore or Appstore

Keyword Placement: In App Listings

APP STORE APP GOOGLE PLAYSTORE
Highest Impact on RankingsTITLE Highest Impact on Rankings
No Impact on RankingsDESCRIPTION Impacts Rankings
Impacts Rankings KEYWORDS FIELD No Keyword Field
Impacts Rankings RATINGS & REVIEWS Impacts Rankings
No Impact on RankingsAPP LISTING LINKS Impacts Rankings

In Google Play store app title has highest impact on rankings of keywords.

Google PlayCharacters Limitations
Title (Old)Title (New)30 (Old) –  50 (New)
Short Description80
Full Description4000
What’s new in this version500
iOSLimitations
TitleAllowed 50  characters
DescriptionN/A
Keywords Filed100 characters

Google Play Store takes an approach more similar to modern SEO. Google does away with the specified tags and scans your app’s description to extract relevant keywords. In this scenario, you’re given 4,000 characters to describe it in natural, customer-facing language. Without trying to jam as many keywords into this text as possible at the expense of your messaging strategy, try to sprinkle relevant keywords where they logically make sense

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