Google changed character limit for App title in Google Play store

Character limit of App’s title on Google Play is now changed to 50 characters from 30 characters

Another Update by Google for Play Store after dropping white shopping bag from Play icon

“Your App’s title on Google Play can now be up to 50 characters. Previously, app titles were limited to 30 characters.”

In App store optimization, app title play the major role in keyword ranking.  ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

Keyword Placement: In App Listings
APP STORE	APP	GOOGLE PLAY
Highest Impact on Rankings	TITLE	Highest Impact on Rankings
No Impact on Rankings	DESCRIPTION	Impacts Rankings
Impacts Rankings	KEYWORDS FIELD	No Keyword Field
Impacts Rankings	RATINGS & REVIEWS	Impacts Rankings
No Impact on Rankings	APP LISTING LINKS	Impacts Rankings

 

In Google Play store app title has highest impact on rankings of keywords.

 

iOS	Limitations
Title	Allowed 50  characters
Description	N/A
Keywords Filed	100 characters

 

Google Play	Characters Limitations
Title (Old)Title (New)	3050
Short Description	80
Full Description	4000
What’s new in this version	500

 

Google Play Store takes an approach more similar to modern SEO. Google does away with the specified tags and scans your app’s description to extract relevant keywords. In this scenario, you’re given 4,000 characters to describe it in natural, customer-facing language. Without trying to jam as many keywords into this text as possible at the expense of your messaging strategy, try to sprinkle relevant keywords where they logically make sense