Another Update by Google for Play Store after dropping white shopping bag from Play icon
Character limit of App’s title on Google Play is now changed to 50 characters from 30 characters
In App store optimization, app title play the major role in keyword ranking. ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.
| Keyword Placement: In App Listings | ||
| APP STORE | APP | GOOGLE PLAY |
| Highest Impact on Rankings | TITLE | Highest Impact on Rankings |
| No Impact on Rankings | DESCRIPTION | Impacts Rankings |
| Impacts Rankings | KEYWORDS FIELD | No Keyword Field |
| Impacts Rankings | RATINGS & REVIEWS | Impacts Rankings |
| No Impact on Rankings | APP LISTING LINKS | Impacts Rankings |
In Google Play store app title has highest impact on rankings of keywords.
| iOS | Limitations |
| Title | Allowed 50 characters |
| Description | N/A |
| Keywords Filed | 100 characters |
| Google Play | Characters Limitations |
| Title (Old)Title (New) | 3050 |
| Short Description | 80 |
| Full Description | 4000 |
| What’s new in this version | 500 |
Google Play Store takes an approach more similar to modern SEO. Google does away with the specified tags and scans your app’s description to extract relevant keywords. In this scenario, you’re given 4,000 characters to describe it in natural, customer-facing language. Without trying to jam as many keywords into this text as possible at the expense of your messaging strategy, try to sprinkle relevant keywords where they logically make sense.