Digital Marketing for Kosi Kalan Municipal Corporation Elections - Case Study
Introduction
DGTLmart Technologies Pvt. Ltd. Company has started a campaign for Dharamveer Patrakaar. He stand for MLA post in Kosi Kala. We started Phygital campaign.
4 Pillars of Dharamveer Patrakaar Digital Campaign:
4 parallel campaigns that were carried on all the possible mediums:-
- Har madad me madadagaar Dharamveer Patrakaar
- Jeetenge bhaee jeetenge
- Us inssan ka karo chunaav jo paar lagaaye Kosi ki nav
- Jan – jan kee pukaar hai, vot dena adhikaar hai
Har Madad Me Madadagaar Dharamveer Patrakaar
- This campaign was created with an aim to target complete Kosi in mother tongue. Main purpose is to leverage the popularity of Dharamveer Patrakaar.
- Ads in varied languages were published in all the social networking sites
- WhatsApp Messages and Ringtones.
- Meme based on this slogan became viral
Jeetenge Bhaee Jeetenge
- Song was created and released on YouTube
- Ringtones were shared among masses on WhatsApp.
- Ads campaign targeting audience in various social media run
Us Inssan Ka Karo Chunaav Jo Paar Lagaaye Kosi Ki Nav
- This campaign was planned to generate hope and positivity among people. It helped in highlighting the promises of Dharamveer Patrakaar
- Song was created and released on YouTube
- Ringtones were shared among masses on WhatsApp.
- Ads campaign targeting audience in various social media run
Jan – jan kee pukaar hai, vot dena adhikaar hai
- This campaign was planned to generate awareness about the Rights of people.
- Song was created and released on YouTube
- Ringtones were shared among masses on WhatsApp.
- Ads campaign targeting audience in various social media run
Physical
Digital
Data Acquire
Physical Rallies
Promotors
Poster
Social Media
Search engine
Optimization
SMS
Voice Send
Website
Data Acquire:
First we collect all the data related to voters like how many voters are there and how many male voters and females voters and other related data. Then we analyze the data for election like how to target voters to get vote. We start the work by using the data we collect of voters.
Physical Rallies
Many physical rallies are done during the election. And during the rallies Dharamveer Patrakaar told the people about the work he wants to done after won the election. He make a complete list of all the work. The list is given below.
Promoter
- Promoters advertise about a candidate, party or election issue, but aren’t candidates or parties themselves.
- If you put out advertising about a candidate, party or election issue, but are not a candidate or party yourself, you’re a third party promoter. Learn the rules you must follow when you advertise and campaign during an election.
Optimized use of Social Media
- Dharamveer Patrakaar has utilized all the social platforms for creating the desired image. Facebook, Twitter, YouTube, SlideShare, Flickr, Pinterest, etc. were effectively used during the campaign.
- Social platforms helped him in connecting with masses and establishing two-way communication.
- Social Media as an owned platform definitely helped him in disseminating information directly to the masses at any point of time.
Social Media Activities
- Campaign Strategy
- Content Strategy
- Creative Strategy
- Content Creation
- Creative Creation
- Posting
- Monitoring
- Link Building and Promotion
- Analytics
- Monthly Report preparation
Facebook Ad:
WhatsApp Marketing characteristics:
- A professional and effective way to communicate with potential voter or create a loyalty program.
- Bulk WhatsApp messages along with images or videos and unlimited characters.
- A video or picture is worth than thousand words. Enrich your bulk WhatsApp messages attaching a photo, video or vCard’s.
WhatsApp Marketing Features:
Sending messages with images, text, audio and video devices with WhatsApp.
2. Viral Effect-With the ability to share your voters campaign, you gain greater visibility without additional cost.
3. Text –You can send texts with up to 4,000 characters, and different from the SMS, this may be sent with orthographic accent.
You can send audio files with up to 16 Mb.
5. Video –
You can upload video files up to 16 Mb.
6. Image –
Send pictures, brochures and catalogues of your products or services.
7. Status of the message –
You know when the message was received by the recipient
Search Engine Optimization (SEO)
- SEO stands for Search Engine Optimization.
- Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
- During the election we make SEO for Dharamveer Patrakaar.
- When someone search for Kosi Kala election and anything about related to election Dharamveer Patrakaar website and YouTube videos seen on the top of google search.
SMS Marketing
- Personal and Exclusive reporting Structure
- High open rate.
- Low cost, wide reach.
- Immediate impact on customer
- Reliable tracking
Bulk Voice Calls
Voice Call enables you to communicate with your customers by calling their Mobile/Landphone numbers anywhere in India with a pre-recorded voice message through a fully automated Online System. Voice Calls are completely automated process hence no operators or dialer is need to process the call, once the system is set with your pre-recorded message and contact list through our user friendly online control panel then our system will start calling the recipients and plays your pre-recorded voice message.
Bulk Voice Calls Features:
- No setup fees, No monthly fees, No hidden costs
- Send Voice Message in your own language.
- Rich & Easy to Use Control Panel
- Call Scheduling Facility
- Automatic Dialer
- Manage Your Contacts
- Upload Bulk Contacts
- Text to Voice Converter
- No Agent, No Dialer Needed
- 1000+ Calls Simultaneously,
- Fully Automated System.
Bulk Voice Call Campaigns
Bulk Voice Call Campaign is widely used for Lead generation, Event Notifications, Political Campaign Promotions, Voter Registration, Vote Reminders, Fund Raising, Service Reminders, Product Promotions, Announcements, Give reminders like EMI, Insurance premium, Event Notification , Marketing Products & Services, Meeting alerts, Wake Up Calls, Stock Alerts, Medicine Reminders etc.
