App Store Optimization Services
(Google Play Store & iOS App Store)
DGTLmart App Store Optimization Agency
ASO Funnel Approach to Increase Organic App Installs
- Research and Analysis: Identify keywords and phrases for Target market and competition to that potential users might use to find the app.
- App Listing Optimization: Update app's title, subtitle, and description to include relevant keywords, while also making sure they are engaging and informative to users.
- Graphics Optimization: Use of screenshots, videos and other media to showcase the app's features and benefits.
- Reviews & Ratings: Strategic approach to improve Reviews & rating of Apps listed on Google Play store & App Store .
- Organic Promotion: Building a backlink and social media strategy to promote the app and generate buzz.
- Tracking and Monitoring: of the app's performance in the app store and making adjustments as needed to improve visibility and downloads.
App Store Optimization Company - DGTLmart ASO Process
Competitive Research
An in-depth competitive research provides additional information like what features would help you to enhance app, successful marketing strategies and how can stand out amongst competitors.
Reviews and Ratings
This comes without saying. Your competitor’s success or failure is important. Keeping tab of activities on reviews and ratings is the best way to observe the change.
Description
Description is integral part of App Store Optimization (ASO). Closely observe the changes your competitor is making in their description and keywords they’re adding or removing from there.
Title
The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title often to include different keywords can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.
Keywords
To improve search rankings, keywords are relevant and used most often by target audience. It is helpful to monitor competitors in order to realize how you compare week to week . Good keyword has high volume with low competition.
App store Optimization Agency - DGTLmart ASO Approach
Defining the Keywords
DGTLmart begin with analyzing relevant, high traffic, competitive, business keywords using various tools.
Measuring the Results
Final Keywords ranking, traffic and installs measured after ASO activities
Monitoring the Results
After content and creatives get updated in both Google play store and iOS app store traffic was monitored.
Taking Action and Engaging
Reviews optimized for better conversion and engagement. Creatives changed for better conversion.
Discovering the Right Content
Changed existing content with new content as per the mutually decided keywords.
App Listing Optimization
Update app's title, subtitle, and description to include relevant keywords, while also making sure they are engaging and informative to users.
Google Play Store Listing - Short description
Requirements
80 character limit
Graphics Optimization
Use of screenshots, videos and other media to showcase the app's features and benefits.
Google Play Store Listing - App icon
Requirements
32-bit PNG (with alpha)
Dimensions: 512px by 512px
Maximum file size: 1024KB
Google Play Store Listing - Screenshots
Minimum dimension: 320px
Maximum dimension: 3840px
Competitive Research for App Store & Google Play Store
Increase Reviews and Ratings for App Store & Google Play Store
Description for App Store & Google Play Store
Title update for App Store & Google Play Store
Keywords research for App Store & Google Play Store
Mobile App Paid Promotion Services
Mobile App Paid Promotion Services DGTLmart Mobile App Promotion Plan
- Identify Goals for Mobile App Promotion: DGTLmart Team will set up clear and measurable objectives such as increasing app downloads, improving user engagement, and boosting in-app purchases.
- Select Target Audience for Mobile App: DGTLmart Mobile App Paid Promotion expert team define the specific group of users who are most likely to benefit from and engage with mobile app's features.
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Digital Promotion Channels:
Social Media Advertising: Platforms like Facebook, Instagram, Twitter, and LinkedIn will be used for targeting users to reach specific audiences.
Mobile Advertising Networks: Utilize networks like Google Ads, Apple Search Ads, or other third-party mobile ad networks to promote mobile app within other apps.
Influencer Marketing: DGTLmart Influencers campaigns for niche target audience or industry to promote mobile app to their followers.
Email Marketing: Leverage email marketing to reach out to existing user base or potential users with special promotions or offers. - Retargeting: Use retargeting approach to reach users who have shown interest in the app but haven't completed the desired action i.e. app install or purchase.
- Tracking and Analytics Setup for Campaigns: Implementing tracking and analytics tools to measure the effectiveness of promotional efforts and gather insights for optimization.
- Monitor & Reporting: Continuously monitoring the performance of ad campaigns and creating regular reports to assess the success of mobile app promotion strategies
About ASO
- ASO helps app get easily discovered in Play Store & App Store
- ASO helps App to rank on top results to get more organic downloads
- ASO ROI is higher then any other medium
- ASO increases APP brand credibility
Contact Us
Components that affect App Rankings
- App Title
- Description
- Keyword Research
- Maintaining proper App Category and type
- Total count of downloads
- Rating and Reviews
App Listing Optimization
- Initial Review & Analysis
- App Description Optimization
- App Keywords Optimization
- App Type & Category Selection
- Optimization Screenshot of App
Initial Review & Analysis
- Initial Review & Analysis
- Keyword Analysis
- Keyword Research
- Competitors Keyword Research
App Store optimization case study - Rechargeitnow
How It Works
4 Easy Steps of ASO Activities
Analyze
Co-Create
Implement
Optimize
App Store
Highest Impact On Rankings
No Impact On Rankings
Impact Rankings
Impact Rankings
No Impact On Rankings
App
Title
Description
Keyword Field
Rating And Reviews
App Listing Links
Google Play
Highest Impact On Rankings
Impact Rankings
No Keyword Field
Impact Rankings
Impact Rankings
DGTLmart App Store Optimization Agency
There are millions of apps for different purposes and each app is different in its interface, thus they require various strategies. The ASO service will also depend upon the different app stores as they all have their own terms and conditions.
First impression is the key. To draw instant user attention the title has to be specific and catchy.
The prime factor in online marketing is the keyword. An in-depth analysis of the best search terms used by users over the internet and using them in your description and subtitles will help increase the app's chances of visibility.
The visuals have to be striking enough to catch users' attention. The design should be sleek, regal and enticing with high definition logo and clear and catchy images.
We all checkout the reviews of any product before finalizing it. So, setting forth the best reviews from existing users will positively affect both the app store rankings and the number of downloads.
The right ASO strategy can help your app get to the top list, bringing more revenue. Get your ASO services from DGTLmart to stand out from the crowd and make your app a success.
Frequently Asked Questions
In order to improve ASO for the Play Store and rank high on search results, the following steps require to be followed…
● The app’s preview video should be added to its page on Play Store.
● Using specific long phrases as keywords improves the ASO rapidly.
● Optimizing the app’s title to be catchy and have the right keywords will be beneficial.
● While the short description should not have many keywords, the long description should have plenty of relevant keywords.
● Adding screenshots of the app and have attractive icon will help the ASO.
● Getting the app featured in Google’s web results will help tremendously in its downloads.
● Using the keywords in the developer’s name also helps the ASO.
ASO helps in increasing the visibility of the app so that it ranks higher and gets more downloads. Through these steps, ASO can be accurately done for the App Store…
● The app's title is extremely important for the App Store. The title should highlight the most important feature of the app with relevant keywords pertinent to the app.
● The subtitle of the app should further elaborate on the app's title and contain related keywords.
● The keywords used in the app's description and promotional text should be relevant to the app and market tested.
● The icon of the app should display the brand of the app.
● Maintaining positive reviews and a high rating is key to App Store's ASO.
Better ratings lead to more downloads. Through these simple steps, ASO for the App Store is done.
Both functioning in the digital space, Search Engine Optimization (SEO) and App Store Optimization (ASO) cannot be more different from each other. While SEO functions on websites, ASO works with apps. ASO is a process of optimizing an app to increase its ranking in the search results. As ASO increases the visibility of the app, its organic downloads will increase. Whereas, SEO is a process of optimizing a website to increase the organic traffic of the website. As SEO increases the visibility of the website, it will also maximize the visits to the website.