Are you trying to understand which is better—Google Analytics 4 vs Universal Analytics? You’re not alone. With Google’s shift from Universal Analytics (UA) to GA4, marketers and business owners are eager to learn the differences, advantages, and what this change means for tracking digital performance. Let’s explore in detail. A Quick Look Back: The Evolution…
In this digital era, a website is the ultimate means to reach prospective leads, stay in touch with customers, communicate, create a niche for your business, and stand out. When print media was king and ensured that your business reached its desired heights, you must have been fighting hard to get to the target audience…
Nowadays, businesses and trades have become digital & the very first tool to run any service nowadays is search engine optimization.You must have spent countless hours searching every corner of the internet & put in a backbreaking amount of effort to find out the ultimate ways to be on the top of the SERP list….
Google Ads: 4 New Features for Local Shopping Google has introduced four helpful new features to support local businesses and enhance the shopping experience, especially during busy seasons: Area Busyness Google Maps now shows how crowded a specific area is at different times of the day. By tapping a location on the map, users can…
Google broad core algorithm update – Google SearchLiaison Google SearchLiaison announced a new broad core algorithm update—named the December 2020 Core Update—via Twitter on December 3, 2020. These updates are released multiple times a year and typically take about one to two weeks to fully roll out. As always, Google has advised webmasters and site…
What is SEO? Search Engine Optimization (SEO) is the process of improving your website’s visibility in organic (non-paid) search engine results. By using strategic techniques, SEO helps drive more relevant traffic to your website through platforms like Google, Bing, and Yahoo. Hiring a professional SEO agency can be a valuable decision—it can enhance your site…