India’s progress in digital change is running as fast as a bullet train with caffeine. Statista projects that India will end 2025 with digital ad spending of ₹62,045 crore, reaching this amount before traditional TV does for the first time. Since eight in ten internet users are on mobile, being online is necessary for brands…
Salesforce has become one of the most powerful tools for businesses worldwide. With its ability to manage customer relationships, automate processes, and boost sales, it’s easy to see why it’s so popular. However, what truly makes Salesforce even more versatile is AppExchange, the marketplace where users can find apps that extend Salesforce’s capabilities. In 2025,…
Salesforce is one of the most popular customer relationship management (CRM) platforms today, helping businesses connect with their customers, automate processes, and grow faster. Many companies rely on expert Salesforce consultants to get the most out of their Salesforce setup. These consulting companies provide valuable services such as system implementation, customization, support, and training to…
Digitization and increasing concern about data privacy, governments around the India passed Digital Personal Data Protection Bill 2023 this week on Wednesday 9th August 2023 and is enacting legislation to protect the personal data of India citizens. This act could impact the ecommerce industry, including ecommerce websites and mobile apps. Consent and TransparencyThe first principle…
Social media has transformed how businesses communicate with their customers, increase brand awareness, and generate leads. With billions of active users across multiple platforms, social media offers tremendous opportunities for businesses to broaden their reach and influence. However, before venturing into the world of social media, it’s critical to define your primary goal: brand promotion…