+91-9873169230
FREE DIGITAL AUDIT
Logo image Logo image
  • Digital Solutions
    • Digital Marketing Services
    • Digital Brand Authority
    • SEO & Lead Generation
      • Search Engine Optimization Services
      • SEO with AI – Blue Ocean SEO
      • Blue Ocean SEO – Beyond Searches
      • Free SEO Audit
      • Beyond SEO Searches
      • SEO for E-Commerce Website
    • Social Media Marketing
    • LinkedIn Management Services
    • App Store Optimization – ASO
    • Google Ads Services
    • Digital Performance Marketing Agency
    • WhatsApp Marketing Services
    • Google Business Profile
      • Google Business Profile Listing and Optimization Services
      • Google Listing Reviews QR Code
      • Grow Google Review with QR Code
      • Google Business Profile
    • Email Marketing Service
  • CRM & Automation
    • Marketing Automation Services
    • Alternative Revenue
    • Digital Transformation consultancy
    • Zoho Consulting Services
      • Zoho Integration Services
    • Book Launch & Promotion Services
      • Book Launch & Promotion Packages DGTLmart 
    • Google Workspace – Professional Domain Email
  • Technology Development
    • Ecommerce Website Development
    • Hire Ux UI Designer
  • Staffing
    • Hire Python Developers
    • Hire Expert Magento Developers
    • Hire Shopify Developers
    • Hire Mern stack developers
    • Hire Zoho Developer
    • Hire SEO Expert
    • Hire Social Media Expert
    • Hire Graphics Designer
    • Hire Google Ads Expert
    • Hire Content Writer
  • Contact Us
  • About
    • Case Study
    • Knowledge
      • Understanding Redirect Errors: What They Are and How to Fix Them
      • Understanding “Blocked by robots.txt”: What It Means and How to Fix It
      • Understanding Alternate Pages with Proper Canonical Tags: A Simple Guide
      • Understanding “Duplicate without User-Selected Canonical”: A Simple Guide
      • The Essential Guide to Page Redirects: Why They Matter and How to Use Them Effectively
      • Resolve Page with Redirect Error in Easy Steps
      • Resolving the Issue of “Not Found (404)” Errors
    • Industries
      • SEO Services for B2B Lead Generation
      • SEO Services for Manufacturing Companies
      • seo for school college
      • Digital Marketing for Ecommerce
      • SEO for Hospitals
      • Digital Marketing for Education
      • Digital Marketing for Non-Profit
      • go to market strategy saas gtm
      • Digital Marketing for Finance
      • Digital Marketing for Logistics
    • Blogs
      • Top 25 SEO Companies in India
      • Top 15 Free SEO Audit Tools in 2025
      • Get Your App to the Top of the Salesforce AppExchange – Complete Guide
      • A Complete Guide to llms.txt: Everything You Need to Know about llms.txt
      • Digital Marketing Services in Faridabad: Why Choose DGTLmart Technologies?
      • Social Media Marketing Agency for Business Growth
      • Website Development Services by DGTLmart Technologies
      • Top 10 SEO Agencies in 2025: A Guide to Choosing the Best
      • ORM: The Key to Brand Optimization and Growth
      • Impact of AI on SEO in 2025: Leveraging It for Business Growth
      • SEO Optimization React & Node js Websites for Better Indexing: A Case Study
      • SEO Hack: Essential Tips for a Successful Website Migration
      • Top 18 Salesforce Consulting Companies in the USA in 2025
      • Maximizing Online Exposure through Google Ads Services
      • How Outdated Content Affects Your SEO and How to Keep It Fresh
      • Outrank Competitors with Data-Driven Ecommerce SEO Services
      •  Why Technical SEO Matters and How to Improve It
      • Is Google Favoring Content Over Relevance? Why AI Tools Like ChatGPT Provide Better Results
      • Are Poor Quality Backlinks Hurting Your SEO? Here’s How to Fix It
      • How Slow Website Speed Hurts Your SEO and How to Fix It
      • Why Your Website Isn’t Ranking High: Common Problems & Solutions
      • Save Big with Zoho Mail: Google Workspace (G Suite) Alternative
      • How to Export Email IDs from Zoho Mail When Export Limits and Filters are Restricted
      • Top 10 SEO Agencies in The Bronx, New York State, USA
      • Revolutionising Search with Google’s Generative AI: A New Frontier in Information Retrieval
      • Implications of the Digital Personal Data Protection Act 2023 on the E-commerce Industry
      • Generate a QR Code For Google Review
      • Boost Your App with a Top App Store Optimization Company.
      • E-commerce SEO agency for a successful online business
      • Use Zoho Mail for Your Business Email Needs for These 5 Reasons
      • Navigating the Role of Backlinks in 2024: Insights, Misconceptions, and Best Practices
      • Google Search – Generative AI & Perspectives
      • Ecommerce SEO services boost your revenue with our Experts
      • How to Generate a QR Code for Google Reviews with Supporting Insights on the Importance of Google Reviews
      • Get Google Review QR code and Optimize Google Business Listing
      • How we unravel the digital knot: Get real solutions for your business challenges
      • How to get Free Google Reviews for your Business?
    • Digital E-Magazine
      • A Roadmap to Success with Strategic Digital Marketing – Lokesh Khaitan
      • DGTLmart Unleasing Digital Transformation VR Oct 23
      • AI Transforming Digital Marketing Embracing the next Wave
      • SEO IN THE AGE OF GENERATIVE AI
    • Portfolio
      • Creative – Portfolio
      • Mobile App Development
    • Free Tools
      • World-Class Online Tool for Finding the Perfect Digital Channels, Digital Assets, and Buyer Personas to Drive Business Growth
    • News
      • Google Cautions Businesses About Anti-Tech Legislation
      • Digital Technology News – 22 Nov 2021
      • Google Search Console new UI design
      • News – Google Search Console down with 500 error

Blog detail

breadcrumb_patterm breadcrumb_patterm breadcrumb_patterm
September 4, 2024 DGTLmart Technologies
04
2024 Sep
Analytics and Tracking

Understanding Alternate Pages with Proper Canonical Tags: A Simple Guide

In the world of SEO (Search Engine Optimization), one concept that often comes up is the “canonical tag.” This small but powerful tool helps search engines understand which version of a webpage should be considered the primary or “canonical” version, especially when there are multiple versions of the same or similar content. In this blog, we’ll dive into the importance of alternate pages with proper canonical tags, why they matter, and how to implement them effectively.

What Are Alternate Pages?

Alternate pages are versions of a webpage that may exist due to various reasons. For instance:

  • Mobile vs. Desktop Versions: Some websites have separate versions for mobile and desktop users.
  • Country-Specific Versions: A site might have different pages for different countries or languages.
  • Duplicate Content: Sometimes, the same content is accessible through different URLs, such as with and without “www,” or using HTTP and HTTPS.
When search engines crawl your site, they may find multiple versions of these pages. Without proper guidance, they might get confused about which page to prioritize, leading to potential SEO issues.

Why Are Canonical Tags Important?

Canonical tags are essential because they tell search engines which version of a webpage should be treated as the “main” one. Here’s why that’s important:
  • Avoid Duplicate Content Issues: Search engines dislike duplicate content because it can be seen as an attempt to manipulate rankings. Canonical tags help you avoid this problem by pointing to the primary version of the page.

  • Preserve Link Equity: When other sites link to different versions of your content, canonical tags ensure that the link equity (SEO value from backlinks) is consolidated into the main version.

  • Improve Crawling Efficiency: By clearly indicating the canonical version, you help search engines crawl your site more efficiently, reducing the risk of indexing less important or duplicate pages.

How Canonical Tags Work

A canonical tag is a piece of HTML code that looks something like this: <link rel=“canonical” href=“https://www.example.com/main-page/” />

This tag is placed in the <head> section of your HTML. It tells search engines, “This is the preferred version of the page.” Even if there are alternate pages, the canonical tag ensures that search engines focus on the primary URL.

Real-Life Example: E-commerce Sites

Imagine an online store that sells shoes. The store might have multiple URLs for the same product:

https://www.example.com/shoes/black-sneakers
https://www.example.com/shoes/sneakers-black
https://www.example.com/sneakers/black

All these URLs lead to the same product page, but search engines might treat them as separate pages. By using a canonical tag, you can specify which URL should be considered the main one. For example: <link rel=“canonical” href=“https://www.example.com/shoes/black-sneakers” />

This tells search engines to treat the first URL as the primary one, regardless of how users or bots access the other versions.

Common Mistakes to Avoid

While implementing canonical tags is straightforward, some common mistakes can lead to issues:

  • Self-Referencing Canonical Tags: Some websites mistakenly set the canonical tag to point to the current page itself. While this is not harmful, it’s unnecessary and can clutter your code.

  • Multiple Canonical Tags: Only one canonical tag should be present per page. Having multiple tags can confuse search engines.

  • Pointing to Non-Canonical Pages: Ensure that your canonical tags point to the correct version of the page. Pointing to non-canonical or irrelevant pages can harm your SEO efforts.

  • Ignoring Paginated Content: For content spread across multiple pages (like articles split into parts), each page should have its canonical tag pointing to the main URL.

Updated Data on Canonical Tag Implementation

According to a 2023 study by Ahrefs, nearly 30% of websites in their sample size had issues with canonical tags, either missing them entirely or implementing them incorrectly. This statistic highlights the importance of understanding and properly using canonical tags in your SEO strategy.

Moreover, Google has emphasized the significance of canonical tags in their guidelines, noting that improper implementation can lead to crawling and indexing issues, which can ultimately impact your site’s search performance.

Best Practices for Using Canonical Tags

To ensure you’re getting the most out of canonical tags, follow these best practices:

  • Always Use Canonical Tags: Every page on your site should have a canonical tag, even if it points to itself. This makes your intent clear to search engines.

  • Check for Duplicate Content: Regularly audit your site for duplicate content and ensure that canonical tags are correctly set.

  • Monitor Your Site’s Performance: Use tools like Google Search Console to monitor how your site is being crawled and indexed. Look for any issues related to canonical tags and address them promptly.

  • Use Consistent URLs: Make sure your canonical URLs are consistent across your site. This includes using the same protocol (HTTP vs. HTTPS) and domain version (with or without “www”).

Conclusion

Canonical tags are a crucial part of a well-optimized website. They help search engines understand which version of a page should be prioritized, ensuring that your content is correctly indexed and ranked. By using canonical tags effectively, you can avoid common SEO pitfalls like duplicate content and improve your site’s overall performance in search results.

If you’re managing a website, take the time to review your canonical tag implementation. It’s a small effort that can yield significant benefits in the long run. Remember, a well-optimized site is key to staying ahead in the competitive world of online search.

Understanding “Duplicate without User-Selected Canonical”: A Simple Guide

Previous

Understanding “Blocked by robots.txt”: What It Means and How to Fix It

Next

CONTACTS

  • +91-9810559439
  • USA ( + 1 917 6755311 )
  • contact@dgtlmart.com
  • DGTLmart Technologies Pvt. Ltd. Delhi/NCR: Office no. 95-96, 24 Foot Wazirpur Link Road, Sector-87, Greater Faridabad. Pincode: 121014

SERVICES

Search Engine Optimization - SEO Services

Social Media Marketing Services

Shopify Website Development Services

Mobile App Development Services

App Store Optimization Services

Google Review QR Code

Zoho workplace vs Google Workspace
  • USA

Packages

Website Development Package

Search Engine Optimization Package

App Store Optimization Package

Social Media Marketing Package

Zoho Mail Pricing Packages

Google Ads Package

LinkedIn Management Package
  • Kolkata: Office no: 62, 6th Floor, 24A, Shakespeare Sarani, Parijaat Building, Kolkata: 700017

SEO Services

SEO for E-Commerce website

SEO for Hospitals

SEO Backlink Service

Affordable SEO Services

Professional SEO Services

Company Policies

  • Refund & Cancellation Policy
  • Privacy Policy
  • Terms & Conditions

Social Media

  • LinkedIn
  • Instagram
  • Facebook
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT

WhatsApp us