SEO Optimization React & Node js Websites for Better Indexing: A Case Study
React is a powerful framework for building dynamic, fast-loading websites, but it sometimes creates challenges for SEO, especially when it comes to crawling and indexing specific page sections. This blog explores a real-world problem encountered by DGTLmart, an seo service provider, and the solution that led to improved rankings and proper content indexing.
The Problem: Section Content Not Indexed on React Pages
While auditing a client’s website built on React, DGTLmart discovered a critical issue:
- The website featured multiple product pages, each with sections like Specifications, Features, Reviews , Images, and FAQs.
- While the main pages were being crawled by Google, these individual sections were not indexed.
- As a result, valuable content in these sections was invisible to search engines, negatively impacting the website’s keyword rankings.
Root Cause:
- React dynamically loads content using JavaScript. For this website, the individual sections were hosted on separate pages and were only loaded via JavaScript calls when users clicked on buttons.
- Although this improved page loading speeds, it prevented search engine crawlers from recognizing or indexing the content within those sections.
Impact on SEO
- Indexing Issues: The content does not appear in search engine results, even if it is valuable.
- Lower Rankings: Missing content means fewer keywords to rank for, leading to reduced visibility.
- Poor User Experience: Users searching for specific information like product specifications or reviews cannot find it.
The Solution: Integrating Sections into the Main Page
To resolve this issue, DGTLmart collaborated with a React developer and implemented the following changes:
1. Merging Sections into the Main Page
- All section content (Specifications, Features, Reviews, Images, FAQs) was embedded directly into the main product page.
- This ensured that the content was readily available to both users and search engine crawlers without relying on JavaScript calls.
2. Adding a Scrollable Design
- To maintain a clean and user-friendly layout, a scrollable design was introduced. Users could scroll through the sections seamlessly without compromising the aesthetics or usability of the page.
3. Testing and Verifying Indexing
- After implementing these changes, DGTLmart re-crawled the website using tools like Google Search Console and third-party crawlers.
- The sections were successfully indexed, and their content began appearing in SERPs.
Results: Improved SEO Performance
- Increased Indexing: All sections were now indexed, making the content accessible to search engines.
- Higher Keyword Rankings: With more content available, the website began ranking for additional keywords, boosting organic traffic.
- Better SERP Visibility: The website’s product pages achieved higher rankings, leading to increased click-through rates.
Lessons Learned: Optimizing React for SEO
1. Check for Indexing Issues
- Use tools like Google Search Console to ensure all important sections are being crawled and indexed.
- Look out for JavaScript-based loading issues that may prevent crawlers from accessing content.
2. Avoid Over-Reliance on JavaScript for Content Loading
- While JavaScript improves loading speed, it can hinder content discoverability. Ensure critical information is accessible without relying solely on JavaScript.
3. Use Server-Side Rendering (SSR)
- Implementing SSR can help pre-render pages , making the content more crawler-friendly.
4. Test with Real-World Tools
- Use SEO auditing tools like Screaming Frog or Sitebulb to simulate how Google crawls your website.
Conclusion
Looking for professional seo services to transform your online presence? We offer personalized SEO strategies to drive more traffic to your website, improve your search rankings, and deliver tangible results. Contact DGTLmart today at +91-9810559439 or email us at contact@dgtlmart.com to start transforming your online presence. Let’s grow your business together!