The publishing industry is seeing more competition in 2025. Words Rated reports that in 2023, around 4 million titles were created by independent authors and these numbers are increasing yearly. Meanwhile, people are buying ebooks in increasing numbers and Statista thinks the global ebook market will be above $15 billion by 2027. Simply hitting the…
WhatsApp in 2025 isn’t just about messaging, but it is a major platform for marketing too. The massive number of active users globally helps businesses use WhatsApp to reach out to customers directly, on a personal level and to cover many people at once. Recently, things like charging by messages and adding features like WhatsApp…
India’s online marketing sector continues to take the lead in 2025, with innovation, measurable strategies, and increasing need for successful online existence fueling the action. With more and more companies, big and small, embracing the digital space, selecting the right agency is more crucial than ever now.Whether you are a start-up attempting to make an…
India’s digital growth is moving faster than ever. Statista shows that digital ad expenditure in India will grow to ₹62,045 crore by the close of 2025, surpassing traditional TV advertising for the first time ever. As nearly 80 percent of all users access the internet via mobile, being heavy on the internet is no choice…
Google Ads generated $237.8 billion in revenue in 2023 which was 77% of Google’s overall earnings (from SEMrush). It shows just how big and powerful pay-per-click (PPC) advertising can be. However, a big chunk of that money doesn’t really help the business grow. Research from Epitomise shows that 25% of paid advertising money is wasted…
In 2025, not only do people use social media like a hobby—they rely on it for the world’s business. Because more than 63.9% of the world uses platforms and spends about 2 hours and 21 minutes each day online, the digital space is more lively than it has ever been. According to Smart Insights the…