1. Understanding the June 2025 Core Update Google’s core updates are broad, system-wide changes to its ranking algorithms. Unlike targeted updates (such as spam or product review updates), these don’t focus on one specific issue—they reassess the overall quality and relevance of web content across the board. According to Google Search Liaison, this latest update…
By 2025, digital marketing is more intense, clever and crowded than it has ever been. A new survey by Ahrefs showed that over 91% of websites currently receive very little organic traffic from Google which is both surprising and unpleasant news. As companies work hard to reach the 9%, this question comes up regularly in…
In 2025, optimization for search engines is still crucial in digital marketing, mainly for small businesses and those in ecommerce looking to improve their growth. Ninety-one percent of marketers reported that using SEO helped their website succeed, says SeoProfy . In addition, WordStream points out that companies that focus on SEO are reaping big benefits,…
The publishing industry is seeing more competition in 2025. Words Rated reports that in 2023, around 4 million titles were created by independent authors and these numbers are increasing yearly. Meanwhile, people are buying ebooks in increasing numbers and Statista thinks the global ebook market will be above $15 billion by 2027. Simply hitting the…
WhatsApp in 2025 isn’t just about messaging, but it is a major platform for marketing too. The massive number of active users globally helps businesses use WhatsApp to reach out to customers directly, on a personal level and to cover many people at once. Recently, things like charging by messages and adding features like WhatsApp…
India’s online marketing sector continues to take the lead in 2025, with innovation, measurable strategies, and increasing need for successful online existence fueling the action. With more and more companies, big and small, embracing the digital space, selecting the right agency is more crucial than ever now.Whether you are a start-up attempting to make an…