Google changed character limit for App title in Google Play store
Character limit of App’s title on Google Play is now changed to 30 characters from 50 characters
Another Update by Google for Play Store after dropping white shopping bag from Play icon
“Your App’s title on Google Play can now be up to 30 characters. Previously, app titles were limited to 50 characters.”
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In App store optimization, app title play the major role in keyword ranking. To improve the ranking of mobile apps in app store search results. App store optimization is the process of enhancing an app’s user visibility, and usability in order to attract more users and boost conversion rates. Each application gets ranked in app stores depending on many variables. You can rank higher in the play store and can have more downloads with better visibility if you employ effective keywords. App store optimization is dependent on indexation, and the operation of the App store’s ranking algorithm.
APP STORE
APP
GOOGLE PLAYSTORE
Highest Impact on Rankings
No Impact on Rankings
Impacts Rankings
Impacts Rankings
No Impact on Rankings
TITLE
DESCRIPTION
KEYWORDS FIELD
RATINGS & REVIEWS
APP LISTING LINKS
Highest Impact on Rankings
Impacts Rankings
No Keyword Field
Impacts Rankings
Impacts Rankings
In Google Play store app title has highest impact on rankings of keywords.
Google Play
Characters Limitations
Title (Old)Title (New)
Short Description
Full Description
What’s new in this version
50 (Old) – 30 (New)
80
4000
500
IOS
Limitations
Title
Description
Keywords Filed
Allowed 30 characters
N/A
100 characters
Google Play Store takes an approach more similar to modern SEO. Google does away with the specified tags and scans your app’s description to extract relevant keywords. In this scenario, you’re given 4,000 characters to describe it in natural, customer-facing language. Without trying to jam as many keywords into this text as possible at the expense of your messaging strategy, try to sprinkle relevant keywords where they logically make sense.