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21
2020 Nov
App Store Optimization, ASO

App Store Optimization in India

In the current age of speed and digital flux, it’s only half the battle to develop a successful mobile application. The real challenge is to make it discoverable. And that’s where App Store Optimization or ASO comes into play. ASO is the process of strategically optimizing an app’s visibility in app stores such as Google Play and Apple App Store in order to generate downloads.

With hundreds of millions of apps vying for space, opening an app is no longer sufficient. If your app cannot be discovered by users in a moment, it will get lost in the noise. App Store Optimization from India is becoming essential with users relying more and more on mobile apps to get stuff done daily, make transactions, watch movies, and operate business.

Why ASO Matters for Your App

ASO is the most affordable and wisest way to get your app noticed and reach more consumers. When done correctly, ASO boosts your app’s store ranking, triggers more organic downloads, and brings in revenue.

At DGTLmart, we understand that each app is different, and our ASO experts adopt a data-led strategy powered by marketplace trends and India user behavior.

Key Factors That Influence ASO in India

Below are the most important factors that determine your app’s ranking and visibility:

  • App Title: An easy to understand, keyword-appellation app title informs the user about what the app does immediately. People don’t read lengthy descriptions, so the title needs to do most of the selling.
  • Install Volume: Downloads significantly influence your app’s credibility. People tend to trust and select apps with greater install volumes.
  • Preview Videos: Short app demo videos showcase key features and enhance user understanding. A good video can improve conversion rates dramatically.
  • Screenshots: These offer a visual preview of the app’s interface and benefits, especially helpful when users can’t or don’t watch videos.
  • Ratings & Reviews: Positive feedback builds trust. Higher ratings and good reviews often lead to more installs. They also reflect how well you’ve optimized the other ASO elements.

Our ASO Solutions at DGTLmart

At DGTLmart, one of India’s best App Store Optimization agencies, we offer full-funnel solutions to make your app shine. We handle keyword optimization and visual asset creation, competitor monitoring and constant performance analysis, and push your app to grow organically.

From the launch of a new application to the optimization of a launched application, our experienced professionals make your app ASO-ready to shine in the competitive Indian market.