Alternative Revenue Cross Selling, Reselling & Upselling

Do You Know?

Probability of selling to an existing customer is 60-70%,
While the probability of selling to a new prospect is only 5-20%
Alternative Revenue Cross Selling, Reselling & Upselling
Why?

Why? You should invest in Upselling

Alternative Revenue Cross Selling, Reselling & Upselling

Do You Know?

Increasing customer retention rates by just 5% increases profits up to 95%

Why? You should invest in Cross-selling

Alternative Revenue Cross Selling, Reselling & Upselling

Do You Know?

35% of Amazon’s revenue is generated through its cross-selling efforts

Why? You should invest in Reselling

Alternative Revenue Cross Selling, Reselling & Upselling

Do You Know?

Acquiring a new customer is up to
25 times more expensive than selling to an existing one.

Why? You should invest in Reselling

Alternative Revenue Cross Selling, Reselling & Upselling

Do You Know?

68% of businesses say reselling to existing customers is a top priority

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Alternative Revenue Cross Selling, Reselling & Upselling

Business Growth

With Cross-selling, Reselling, & Upselling

Cross-Selling Revenue Model

Cross-Selling Process

Cross-Selling Plan & Strategy

Data Collection and Segmentation

1.Set up CRM to collect and store customer data, including purchase history, preferences, and interactions.
2.Segment customer base based on their past purchases and interests.

Automated Cross-Sell Campaigns

1.Create automated email campaigns triggered by specific customer actions, such as a recent purchase.
2.Use dynamic content in emails to recommend related products or Services based on the customer’s purchase history.
3.Set up email workflows that progressively introduce customers to complementary products or Services over time.

Personalized Product or Services Recommendations

1.Utilize the CRM’s data to generate personalized product or Service recommendations on website.
2.Implement a recommendation engine that suggests complementary products or Services during the browsing and checkout process.

Retargeting and Social Media Integration

1.Set up retargeting ads on platforms like Facebook and Google to showcase complementary products or Services to recent customers.
2.Integrate CRM data with social media advertising to deliver targeted ads to specific customer segments.

Reselling Revenue Model

Reselling Process

Reselling Plan & Strategy

Customer Engagement Workflows

1.Build automated email workflows to maintain engagement with existing customers.
2.Send personalized content such as newsletters, product or Service updates, and helpful tips to keep customers informed.

Automated Renewal Reminders

1.Set up CRM notifications to remind customers of subscription renewals or service expirations.
2.Automate renewal reminder emails with incentives for early renewal or upgrading to a higher-tier plan.

Feedback and Reviews Campaigns

1.Automate post-purchase surveys to gather feedback and encourage customers to leave reviews.
2.Use positive reviews in automated email campaigns to highlight the positive experiences of repeat customers.

Exclusive Offers for Repeat Customers

1.Design exclusive discounts or promotions for customers who have made multiple purchases.
2.Trigger automated emails to deliver these offers, showcasing the appreciation for their loyalty.

Upselling Revenue Model

Upselling Process

Upselling Plan & Strategy

Segmentation and Behavior Tracking

1.Segment customer base based on their previous purchases, preferences, and behavior.
2.Set up CRM tracking to monitor customer engagement and interactions.

Behavior-Triggered Upsell Campaigns

1.Automate emails triggered by specific customer behaviors, like using a particular feature or visiting premium product or Service pages.
2.Deliver personalized messages that highlight the benefits of upgrading to a premium version.

Nurture Sequences for Upselling

1.Develop automated nurture sequences that educate customers about the advantages of premium offerings.
2.Use a combination of educational content, case studies, and customer testimonials to build interest.

Upsell Webinars and Demos

1.Host automated webinars or provide demos showcasing the value of premium products or services.
2.Use CRM data to target customers who are more likely to be interested in upsell opportunities.

Personalized Upgrade Paths

1.Create tailored paths for customers based on their current usage or subscription tier.
2.Automate emails that guide customers through the steps of upgrading and highlight benefits.