Those are old days when webmasters used to get random notifications from Google Webmaster Tools. Since the introduction of new Search Console interface, there has been an enormous boom in webmasters getting messages.

Google becomes more and more proactive in notifying webmasters regarding mobile indexing, mobile-friendliness, and other SEO-related changes. That implies that SEO experts have to spend more time with Google Search Console, in addition to tools such as Google Analytics, to remain on the same wavelength and have sites in top shape.

More Notifications, Better Insights

The new Google Search Console (previously Webmaster Tools) now has 10 main navigation categories, namely Overview, Performance, Coverage, Enhancements, and URL Inspection, among others. These categories display vast amounts of information to enable webmasters to optimize their websites for enhanced search engine visibility and performance.

Keyword Data: A Shift away from Google Analytics

Earlier, webmasters could see in-depth organic keyword data within Google Analytics. But now, most of them are “not provided” or “not set.” There is a silver lining that keyword performance can be tracked by now through:

Search Console → Performance → Average Position

You will get important metrics there:

• Clicks
• Impressions
• CTR (Click-Through Rate)
• Average Position

This information assists SEO practitioners with making keyword traffic driver choices, observing performance trends, and performing strategic optimizations. The report is presented on a weekly or monthly basis and can be tailored for a short date range.

The Major Features of the New Google Search Console

Overview Tab

Gives you at-a-glance Performance, Coverage, and Enhancements information.

URL Inspection Tool

Enables you to:

• Inspect single URLs
• View last crawled date
• Investigate HTTP responses
• Test mobile usability, AMP issues, and indexing status

See HTML versions and screenshots of errors

You can also perform a Live URL check to validate issues in real-time.

Coverage Reports

Report on:

• Sitemap status
• Indexing permissions
• Referring pages

Mobile Indexing & AMP

Just like mobile-first indexing today as a ranking factor, the Search Console is focused on:

• Mobile usability
• Accelerated Mobile Pages (AMP)

AMP is an open-source system that operates to provide lightning-fast mobile experiences without sacrificing ad revenues. Google favors mobile-friendly and AMP-optimized pages with better rankings.

Streamlined Communication with Google

The new Search Console experience allows you to quickly spot and Resolve SEO Issue. No longer do you have to go to outside forums for assistance; now you can:

See reports in detail with the click of a button

• Correct issues
• Ask Google to manually review once you’ve corrected it
• No more months waiting around—SEO problems are simpler to correct and handle now, all within Search Console.
  

More Highlights

Index, Improvements, and Security Issues: These tabs contain in-depth reports on the web site’s indexing, recommended improvements, and any security issues detected.

Links Section: Track internal and external links, and see which sites most frequently link to yours.

The growing number of Google Search Console notifications is not a nuisance—it’s a blessing in disguise. The notifications provide webmasters and SEO professionals with the information they require to maintain their sites search-friendly, mobile-friendly, and secure.

Leash the power of Google Webmaster (Search Console) to remain aware, fix issues early on, and improve your site’s performance as a whole.