Users’ information-discovery processes are changing with the use of AI-powered applications such as ChatGPT, Gemini, and other generative engines. Direct and summarized responses are now visible to users, rather than having to browse multiple search results. This change requires a new solution known as AI SEO Optimization, which aims to make content available and comprehensible…

The search behavior is taking a new dimension, other than the traditional search engine. People are turning to AI-driven applications like ChatGPT, Gemini, and other generative search engines to find the information, review the service, and make a choice. This has brought about a new need in business organizations to optimise not only the content…