Google has recently updated his algorithm, this time a core update, which has trembled the entire search engine optimization industry and people are busy checking the reach and rankings of their projects after the new algorithm update. This is also a huge point of consideration for the site owners, who are dependant on the search engine. Core updates changes many of the search engine principles, upon which the previous search engine optimizations were based on, and hence, they do not remain the optimized one any more. Therefore, it is required to change the principles of search engine optimization, so that it again becomes the optimized one, according to the new algorithm.