Nowadays, in online marketing, Search Engine Optimization (SEO) is a term, which is used a lot for its huge demand. SEO is the process to help a website, for achieving a high rank in Google
& other search engines, by allowing a site to be in front of many people, thus increasing business. It is important to have a solid strategic plan, before starting any business. This will help the users to get easy access to your website
DGTLmart makes judicious use of the SEO services, to get more customers & also to rank higher in Search Engine Results Pages (SERP). Benefits of Search Engine Optimization: SEO is beneficial for many reasons, such as –
➢ SEO improves user experience, by enabling customers to become
regular buyers.
➢ It is cost-effective & provides actionable data.
➢ It boosts credibility & accessibility.
➢ It also attracts users, due to their trust on it.
➢ It nurtures leads & delivers great ROI.
➢ SEO is important for the smooth functioning & social promotion of a
website.
DGTLmart divides the SEO process into the following six stages. They are:
Stage 1 – Proper Evaluation & Planning
Stage 2 – For Execution
Stage 3 – Implementation of SEO
Stage 4 – For Completion
Stage 5 – Off-page Optimization
Stage 6 – For Monitoring
Types of SEO: SEO Process. They are – On-page SEO, Off-page SEO & Advance SEO.
➢ On-page SEO: The steps taken, to make a web page, rank topmost in search engine results pages (SERP) comes under On-page SEO. Examples include – Text content, photos, & links. DGTLmart follows these steps, are for On-page SEO. Some of them are – websites, Keywords & Competition Analysis, META content & Hyperlink Optimization, H1, H2, H3 tag optimization, Plagiarism check, HTML code Optimization, Social Media Integration, Website Responsive Check, Title & description content Optimization, Internal Linking Optimization & Structuring, Google Search Console Setup, & many more.
➢ Off-page SEO: This refers to, all the SEO strategies that take place outside of one’s own website. Examples are – Link building, good old PR, social media marketing, etc. Some of the steps which DGTLmart follows for Off-page SEO are – Question/Answer, PDF/PPT Creation & Submission, Press Release Writing, Forum Discussion Content, Search Engine & Image Submissions, Blog/Article Writing & Promotion, Content Distribution/Link Building, Classified Writing & Listing, Infographics Submissions, Google Map, Just Dial, Grotal, IndiaMart, Sulekha etc.
Advance SEO: It refers to a website that allows search engines like Google, to crawl & index a site more effectively for future use, thus helping to know a website, has a higher value. Examples – creating An XML sitemap, adding structured data, making a site mobile-friendly & categorize pages based on content type. For Advance SEO, DGTLmart follows these steps. They are – Video Marketing & Distribution, Knowledge Graph, Animated Video creation free tool, Schema & Structured Data Markup, YouTube, Video & Daily Motion Account Setup, Schema on blog, address & breadcrumb.
Search Engine Optimization (SEO) Services in USA: These services are provided by a marketing agency to help a company improve their website by increasing visibility & succeed in SEO such as DGTLmart. The primary focus on search results is related to a company, services, products, or industry. Some common SEO services are – Local SEO, Voice SEO, Ecommerce SEO & SEO audits.
After SEO, the overall benefits of your business as per DGTLmart are:
• It attracts high-quality customers to your website.
• It enhances your profile, against other competitors.
• The advertisement becomes cost-effective.
• It helps in building brand exposure, by communicating sales-related messages to your target audience.
• It helps to be accountable with ROI tracking.
• It also helps to increase sales leads from customers, looking toward your products & services.
• It focuses to target a global audience, through international search
engines.
CONCLUSION: To conclude, the primary objective of a search engine is to provide high-quality search results. SEO tools are important, to optimize a website for search engines. Some of the important areas are content, keywords, domain, backlinks, ranking, traffic, provider & social media.
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