Salesforce SMS Integration – 360SMSAPP vs SMS Magic

1. 1. 360 SMS app can connect with multiple ( eleven ) pre-built channels: SMS, WhatsApp, MMS, Telephony, WeChat, Viber, Line, Instagram, Kakao, FB Messenger & Ringless Voicemail. SMS Magic is an app that has CRM messaging platform, which enables users to connect across only four channels through text messaging: WhatsApp, Facebook Messenger & MMS. It has interactive & automated messaging opportunities.
   2. 360 SMS app provides a Ringless Voicedrop feature (paid addon) that uses the functions of SMS interfaces, but instead of text message, users can record a new voice file which straightaway will go to a recipient’s Voicemail inbox without any ringing sound. This function is applicable to both individual & batched selection of records for sending voicedrop.
   3. SMS Magic does not have this special feature of Ringless Voicedropl like the 360 SMS app.
   4. 360 SMS app has CTI enabled in its application. This means the customer can use the same number for calling as well for SMS. It even supports advanced telephony features like IVR, Call Routing, Missed Call Alerts, Screen Popups, and Click-to-Dial. In contrast, SMS Magic has no option for CTI.
   5. Both 360 SMS app & SMS Magic use hyperlink tracking to measure messaging engagement effectively. Links can also be shortened automatically & sent to individual users. These help senders stay off SPAM lists. Both the apps support custom Branded URLs also.360 SMS app has one on one conversation facility to respond to the interest of the customers over preferred channels, for faster references & searches. SMS Magic also has one on one messaging facility.
   6. 360 SMS app can send bulk & automated messages to any number of recipients from Listviews, Campaigns, and even standard Reports. While sending messages to over 2k contacts or more, bulk messaging services from reports are effective because they do not have thresholds. SMS Magic too can send bulk messages to a number of recipients but does not have SMS from Report Feature.
   7. Both 360 SMS & SMS Magic can send automated messages through Process Builders, Workflows, Flows, APEX class, or APIs.
   8. 360 SMS has some advanced features which SMS Magic does not have. These are – Drip Campaigns, Chatbots, Surveys, Keyword profiling, Ringless Voicemails and iText.
   9. 360 SMS app & SMS Magic receive all alerts/ notifications of all incoming messages. They have a mobile messaging interface that is built on Salesforce. They use multiple languages too. There are also some features that are common to both, like the ability to relate incoming messages and call with the sender of the last outgoing call or message, Custom Opt-in/Opt-out Keywords, Non-profit Discount & Rollover Message Credits meaning. Credits do not expire & are rolled over to the next billing cycle.
      

Conclusion: Both apps provide basic Salesforce SMS features but SMS Magic lacks advanced features like Drip Campaign, Chatbots, Ringless Voicemail, CTI & Channels like Line, Ka-kao, We-chat etc. In this category, all 360SMSAPP is better than SMS Magic