Search Engine Optimization

Search Engine Optimization

SEO benefits for Business

The SEO process is divided into the following 6 Stages:

  1. Stage I – Evaluation & Planning
  2. Stage II – Execution
  3. Stage III – SEO Implementation
  4. Stage IV – Completion
  5. Stage V – Off-page optimization
  6. Stage VI – Monitoring

STAGE 1 Evaluation & Planning Phase:

Process Deliverables
Current site stats recording (Link Popularity, DA, PA, etc) Report
Search Engine Friendliness Analysis Report
Keyword Research (draft) Report (for feedback)
Keyword selection (based on your feedback) Report
Keyword finalization (based on your selection) E-mail
Preoptimization Search Engine rank recording Report
Content writing recommendations Report
Selection of Web pages for optimization Report
Note:Keyword research will be carried out on the basis of data gathered from Google Ad words  keyword planner and the Competitor analysis


STAGE II Execution Phase:

Process Deliverables
Optimization data creation (to be used later in SEO implementation) Excel Sheet Report
SEO rule recommendation Excel Sheet Report
Keyword Research (draft) Report (for feedback)
Keyword selection (based on your feedback) Report
Keyword finalization (based on your selection) E-mail
Preoptimization Search Engine rank recording Report
Content writing recommendations Report
Selection of Web pages for optimization Report

Note:The Optimization data creation will contain complete details of the on-page optimization that is to be carried out on the WebPages short listed for SEO. This includes Title Tag, Meta Tags, Content optimization, Image Alt-Text, File/Directory name optimization, Title Attributes etc.
This phase will include creation of customized 404 error page

STAGE III SEO Implementation Phase:

Process Deliverables
SEO Implementation execution for the entire site Checklist
Quality Check (QC) Checklist
Changes if any Checklist

STAGE 1V – On page SEO Completion Phase:

Process Deliverables
Final site re-submissions to free search engines Report
Completion report Report

STAGE V – Off page optimization:

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Process Deliverables
XML Sitemap Submission Report
Manual Web Directory Submissions Report
Social Bookmarks Report
Forum Profile Links Report
Article Creation Report
Article Submission Report
Blog Post Creation Report
Blog Post Ping to Search Engines Report
Blog RSS Feed Submission Report
Link building Report

STAGE VI SEO Monitoring:

Process Deliverables
Rank monitoring Report
Traffic report analysis Report
Further on page recommendations Report

Activities

ON Page SEO OFF Page SEO
Image Alt Tags Placement Manual Search Engine Submission
Meta Tags Optimization Directory Submission
Canonicalization Classified Submission
Anchor and Title Tag Optimization Premium Directory Submission
Header Tag Optimization Social Bookmarking
Robost.txt Creation Blog Posting
HTML Sitemap Creation and Analysis Business Profile Creation
XML Sitemap Creation & Analysis Guest Blog Posting on 3rd Party Blogs
Adding Custom 404 Error Page Blog Commenting
SEO Friendly URLs (URL Rewriting) Forum Posting
Existing Content Optimization Web 2.0 Article Writing and Submission
W3C Validation Press Release Writing and Submission + Google News feed

Over All Benefits:  After SEO, your business gets the ability to:

  • Drive high quality customers to your website.
  • Increase sales leads from customers looking for your products and services.
  • Build your brand online by communicating marketing messages to your target audience.
  • Increase your profile against your competitors.
  • Target a global audience via international search engines.
  • Cost-effective advertising.
  • Be accountable with ROI tracking.
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