Email Marketing Strategy
- Defining e-Mail Marketing Objectives
- Determining Communication Strategies
- Reaching your Target Audience
- Designing e-Mail Creative
- Evaluating Results
- Selecting a Solution
- Final Recommendations
How to Choose Email Server Provider
- Lac’s of mails per hour.
- For getting the good IP reputation it should provide IP warm up methods.
- Effectiveness of Bounce mail processing methods.
- Flexible filters which can decide which all mails should go out and which shouldn’t.
- Representation of email delivery status in graphical form.
- To allocate the Pool of IP’s to your clients.
Benefits which You Actually Get
- Fast and Effective Communication.
- You can reach out to the whole world efficiently.
- Benefits can be maximized by Social Networking Sites.
- Obtain accurate and reliable feedback from your customers.
- Improve sales and increase revenue.
- Opt in list building is easy and quick.
- Email Newsletter Builder
- Social Media Integration
- Bounce back Reports
- API Automation
- Send targeted emails using filters
- Bulk Unsubscribe Contacts
- Newsletter Archives
Experience The DGTLmart difference
|Actionable intelligence with real-time analytics||Real-time emails||A/B test to bring out the best results|
|Advanced Segmentation||Fast and responsive email builder||Interactive dashboard|
Large & Fast growing database:
- Detailed Profiles
- Over 30,000 database of CXO’s of India
- Better defined profiles
- 10 million email database – Fastest growth
- 55% Graduates, 41% Post Grads, Over 4Lacs from Grade A Inst
- Representation across sectors and cities
- Opt in Database
- Balanced Database
Our CRITICAL factors for Email Marketing Campaign
- Relevance (including targeting)
- Incentive (or offer)
- Creative and Copy
- Landing page (or micro site)
DGTLmart Email Marketing Checklist
- DEFINE GOALS + AUDIENCE
- OPTIMIZE INBOX VIEW
- CRAFT CONTENT AS PER CAMPAIGN REQUIREMENT
- OPTIMIZE DESIGN
- GET EMAIL DELIVERED