Salesforce AppExchange is one of the leading B2B SaaS marketplaces, with over 9 million installs and 150,000+ customer reviews. For ISVs and developers, ranking higher on AppExchange means greater visibility, trust, and long-term business growth. Whether you’re launching a new app or improving an existing one, this comprehensive guide will help you climb the AppExchange ranks and drive installs.
Being at the top isn’t just about exposure—it drives traffic, trust, and conversions. A top-ranking app enjoys:
While Salesforce doesn’t disclose its exact algorithm, the following elements significantly affect your app’s visibility:
Frequent, positive reviews improve trust and search positioning. Salesforce favors apps with authentic and consistent feedback.
The number of installs and active users indicates popularity. Higher engagement helps your listing stand out.
Strategic keyword usage in your app name, description, and tagline can boost rankings. SEO-friendly listings perform better.
Click-through rates, time on page, and actions like watching demo videos are strong ranking signals.
Salesforce-certified and secure apps rank higher. Passing the Security Review is mandatory.
Salesforce rewards apps that are well-maintained, supported, and frequently updated.
Identify keywords your users search for (e.g., “CPQ tool,” “invoice automation”). Use tools like Google Keyword Planner or SEMrush. Place them naturally in your title, description, and tagline.
Your app name should be clear, keyword-rich, and benefit-driven.
Example: InvoicePro – Automated Billing & Payment for Salesforce
Use headings, bullet points, and whitespace. Naturally insert 3–5 keywords and highlight pain points and solutions.
Include:
Ensure all visuals reflect real Salesforce UI and are mobile-friendly.
Follow all security protocols and update your app regularly. Maintain clear documentation and address vulnerabilities quickly.
Be active in:
Key metrics to track:
Invest in paid placements during product launches or peak seasons for added exposure.
Partner for co-branded webinars, blog features, or newsletters if you’re an ISV partner.
Share real customer success stories showing tangible business outcomes.
Translate your content, subtitles, and documentation for global reach.
Encourage user adoption with a simple 7 or 14-day trial.
Make sure your app aligns with Salesforce’s seasonal updates (Spring, Summer, Winter).
Driving external traffic improves AppExchange performance.
✅ Keyword research
✅ SEO-friendly title and description
✅ High-quality visuals and demo video
✅ Passed Salesforce security review
✅ Frequent 4–5 star reviews
✅ Analytics tracking and A/B testing
✅ External promotions and email campaigns
✅ Community engagement
Getting to the top of Salesforce AppExchange takes ongoing effort, not just a one-time push. Optimize your listing, engage your audience, gather reviews, and stay updated with Salesforce trends. The right strategy will help you drive installs, build trust, and grow your Salesforce ecosystem presence.
Salesforce AppExchange is the world’s leading B2B SaaS marketplace, connecting businesses with apps, solutions, and…
Why Your Website Impressions Dropped & Average Ranking Changed If you noticed a sudden drop…
Why Google Visibility Defines Your Brand In today’s digital-first world, Google is the ultimate credibility…
Your online presence is often your first impression When users Google your brand, name, or…
1. CreatorsXchange CreatorsXchange is India’s most intuitive, AI‑powered influencer marketplace, designed for brands seeking performance‑driven…
In the digital environment where attention spans are shortening, WhatsApp Marketing Services are changing the…