The publishing industry is seeing more competition in 2025. Words Rated reports that in 2023, around 4 million titles were created by independent authors and these numbers are increasing yearly. Meanwhile, people are buying ebooks in increasing numbers and Statista thinks the global ebook market will be above $15 billion by 2027. Simply hitting the publish button on Amazon isn’t enough if you want to do well as an author.
We’ve collaborated with debut authors, small-scale publishers and literary entrepreneurs and it’s obvious that being the best writer doesn’t necessarily make you a winner. They are the biggest marketers.
We’ll explore the essential tactics for ebook promotion in 2025 and learn why using a tailored digital marketing for authors plan is now crucial for your success.
After Nisha put her ebook about emotional intelligence on Amazon KDP, she thought her only responsibility was complete. She told her 400 Instagram fans, forwarded the message on WhatsApp and waited to hear from them. Thirteen days after publishing, she had four reviews, from friends, her cousin and one unknown reader in Texas.
The truth? Books of great value fail every day because most never become well known.
She didn’t require more content, but rather a strategy. That’s why ebook promotion and expert book launch promotion services are needed—especially for indie authors unfamiliar with digital marketing for authors.
There are countless options available to readers today. It often seems like hunting for a needle—you need a good headline, BookTok support and positive reviews.
Here’s the problem: most writers don’t have marketing skills. They lack sufficient time and the necessary resources to design sales funnels, target previous website visitors for advertising or team up with influencers in their area. They publish their own books—and end up confused at the ebook promotion stage.
So, a key promotional partner such as DGTLmart becomes very important to help manage book launch promotion campaigns and offer customized digital marketing for authors.
Forget the old advice of “post on social media and hope.” In 2025, book launch promotion requires platform-specific tactics and long-term audience building.
Let’s break it down:
Your email list is the most important tool you have. Creating a mailing list of 1,000 engaged people allows authors to quickly establish strong review counts and make it onto Amazon bestseller lists. Include something extra such as a free chapter, to encourage people to join your mailing list.
Instagram Reels and BookTok (the book community on TikTok) are still the main ways authors become discoverable. Fascinating readers with a short video or reviews written by others can attract thousands to your book—this is the kind of ebook promotion that keeps delivering.
By 2025, smaller influencers beat out the bigger names. It is possible that a fantasy author partnering with five influencers on Bookstagram with 5K–10K followers will receive better results than by using a basic ad. These partnerships form a crucial part of digital marketing for authors looking to build trust quickly.
Have you noticed that those shoes you looked at once pop up on different websites? That’s retargeting. For writers, it’s a way to let people know who came to your Amazon or website page and didn’t purchase anything. Thanks to smart campaigns, it takes far less effort and less money to convert these leads. It’s a highly effective digital marketing for authors tool that can be customized based on reader behavior.
The Power of Platform-Specific Strategy in Book Launch Promotion
All book platforms are part of unique ecosystems. The process of marketing your novel on Amazon doesn’t work the same as it would on Goodreads. You’ll need different ways to promote a cookbook on Pinterest than you do a thriller on Instagram.
For example:
A blanket strategy won’t work in 2025. What you need is precision in ebook promotion.
We don’t believe in cookie-cutter campaigns.
We take the time to learn about your writing style, tone and audience to design special strategies for you. If you’re starting with your first novella or sharing a much-anticipated memoir, our team and tools can ensure your book reaches its readers.
That might mean:
We help you market like a publisher, even if you’re self-published—an essential part of today’s book launch promotion strategy.
Final Thoughts: The Shelf Life of a Book Has Changed – Long-Term Ebook Promotion is the Key
In the past, authors had one big release day. Today, your book can find new readers for years—if marketed well.
Trying to be active on every platform won’t work for you. You still have to be careful, show yourself and stick with it over time. Those who look for new information are enthusiastic about what you have to say. However, if you don’t meet them online and in-the-moment, they probably won’t ever see your content.
And when they don’t find you, they won’t read you.
Let’s fix that.
Contact DGTLmart to build your custom ebook promotion strategy and turn your book into a long-term digital asset—not a one-time launch.
Because in 2025, publishing the book is just the beginning. Book launch promotion is the real story—and digital marketing for authors is the tool to tell it right.
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