December 21, 2016

Structured data Implementation

Rich Snippets or Structured Data add values to search results for users

When we talk about rich snippets, we need to understand that implementing schema.org or rich snippets is not mandatory but indeed benefits the websites by improving user experience. Let’s start with meaning of Rich Snippets.

Rich snippets are always termed as structured data markup, which helps the website admin to add snippets in their existing HTML. It enables search engines to better decipher the information mentioned in each page.

When was it launched?

Google decided to add schema.org in search results in 2009 in order to improve the user experience. It includes information of large varieties including recipes, events, reviews, food and people. The aim is to enable webmasters to add more information in the most effective manner to provide users better search results.

rich-snippet

What contents can be supported in Rich Snippets?

There are various types content can be used in rich snippets:

  • Microdata
  • Microformats
  • RDFa

Structured data markup implementation can be used on following contents:

  • Reviews
  • People
  • Products
  • Business & Organizations
  • Recipes
  • Events
  • Video Content
  • Music

How to implement rich snippet:

Rich snippets are not mandatory to be included in each page of the website though if added will give better search results to the users. In order to get more organic traffic to a website, these snippets can do a great job.

Structured data markup makes us of three primary elements:

  • Itemscope – It is specified as the HTML part contained in the <div> block, which talks about particular item.
  • itemtype – It indicates what kind of item it is, and
  • itemprop – It talks about specific property, such as name, URL, review, etc.

 

In digital marketing domain, providing better user experience is the ultimate objective, therefore adding rich snippets in the website has indirect positive impact on SEO of the website. We at DGTLmart help organization in structured data implementation.

If rich snippets or structured data is implemented properly it help in website ranking in SERP’s. It a must for eCommerce websites.

 

Here’s a set of commonly used item types:

  • Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries …
  • Embedded non-text objects: AudioObject, ImageObject, VideoObject
  • Event
  • Organization
  • Person
  • Place, LocalBusiness, Restaurant …
  • Product, Offer, AggregateOffer
  • Review, AggregateRating

 

 

Core plus all extension vocabularies

 

Thing

Action

AchieveAction

LoseAction

TieAction

WinAction

AssessAction

ChooseAction

VoteAction

IgnoreAction

ReactAction

AgreeAction

DisagreeAction

DislikeAction

EndorseAction

LikeAction

WantAction

ReviewAction

ConsumeAction

DrinkAction

EatAction

InstallAction

ListenAction

ReadAction

UseAction

WearAction

ViewAction

WatchAction

ControlAction

ActivateAction

DeactivateAction

ResumeAction

SuspendAction

CreateAction

CookAction

DrawAction

FilmAction

PaintAction

PhotographAction

WriteAction

FindAction

CheckAction

DiscoverAction

TrackAction

InteractAction

BefriendAction

CommunicateAction

AskAction

CheckInAction

CheckOutAction

CommentAction

InformAction

ConfirmAction

RsvpAction

InviteAction

ReplyAction

ShareAction

FollowAction

JoinAction

LeaveAction

MarryAction

RegisterAction

SubscribeAction

UnRegisterAction

MoveAction

ArriveAction

DepartAction

TravelAction

OrganizeAction

AllocateAction

AcceptAction

AssignAction

AuthorizeAction

RejectAction

ApplyAction

BookmarkAction

PlanAction

CancelAction

ReserveAction

ScheduleAction

PlayAction

ExerciseAction

PerformAction

SearchAction

TradeAction

BuyAction

DonateAction

OrderAction

PayAction

PreOrderAction

QuoteAction

RentAction

SellAction

TipAction

TransferAction

BorrowAction

DownloadAction

GiveAction

LendAction

ReceiveAction

ReturnAction

SendAction

TakeAction

UpdateAction

AddAction

InsertAction

AppendAction

PrependAction

DeleteAction

ReplaceAction

CreativeWork

Article

NewsArticle

Report

ScholarlyArticle

MedicalScholarlyArticle

SocialMediaPosting

BlogPosting

LiveBlogPosting

DiscussionForumPosting

TechArticle

APIReference

Atlas

Blog

Book

Audiobook

Chapter

Clip

MovieClip

RadioClip

TVClip

VideoGameClip

Collection

ComicStory

ComicCoverArt

Comment

Answer

Conversation

Course

CreativeWorkSeason

RadioSeason

TVSeason

CreativeWorkSeries

BookSeries

MovieSeries

Periodical

ComicSeries

Newspaper

RadioSeries

TVSeries

VideoGameSeries

DataCatalog

Dataset

DataFeed

Diet

DigitalDocument

NoteDigitalDocument

PresentationDigitalDocument

SpreadsheetDigitalDocument

TextDigitalDocument

EnumerationValueSet

Episode

RadioEpisode

TVEpisode

ExercisePlan

Game

VideoGame

Map

MediaObject

AudioObject

Audiobook

DataDownload

ImageObject

Barcode

MusicVideoObject

VideoObject

Message

EmailMessage

Movie

MusicComposition

MusicPlaylist

MusicAlbum

MusicRelease

MusicRecording

Painting

Photograph

PublicationIssue

ComicIssue

PublicationVolume

Question

Quotation

Recipe

Review

ClaimReview

Sculpture

Series

SoftwareApplication

MobileApplication

VideoGame

WebApplication

SoftwareSourceCode

TVSeason

TVSeries

Thesis

VisualArtwork

CoverArt

ComicCoverArt

WebPage

AboutPage

CheckoutPage

CollectionPage

ImageGallery

VideoGallery

ContactPage

ItemPage

MedicalWebPage

ProfilePage

QAPage

SearchResultsPage

WebPageElement

SiteNavigationElement

Table

WPAdBlock

WPFooter

WPHeader

WPSideBar

WebSite

Event

BusinessEvent

ChildrensEvent

ComedyEvent

CourseInstance

DanceEvent

DeliveryEvent

EducationEvent

EventSeries

ExhibitionEvent

Festival

FoodEvent

LiteraryEvent

MusicEvent

PublicationEvent

BroadcastEvent

OnDemandEvent

SaleEvent

ScreeningEvent

SocialEvent

SportsEvent

TheaterEvent

VisualArtsEvent

Intangible

AlignmentObject

Audience

BusinessAudience

EducationalAudience

MedicalAudience

Patient

PeopleAudience

MedicalAudience +

ParentAudience

BedDetails

Brand

BroadcastChannel

RadioChannel

TelevisionChannel

BroadcastFrequencySpecification

BusTrip

Class

ComputerLanguage

DataFeedItem

Demand

DigitalDocumentPermission

EntryPoint

Enumeration

ActionStatusType

BoardingPolicyType

BookFormatType

BusinessEntityType

BusinessFunction

ContactPointOption

DayOfWeek

DeliveryMethod

LockerDelivery

ParcelService

DigitalDocumentPermissionType

EnumerationValue

EventStatusType

GamePlayMode

GameServerStatus

GenderType

ItemAvailability

ItemListOrderType

MapCategoryType

MedicalEnumeration

DrugClass

DrugCost

DrugCostCategory

DrugPregnancyCategory

DrugPrescriptionStatus

InfectiousAgentClass

MedicalAudience +

MedicalDevicePurpose

MedicalEvidenceLevel

MedicalImagingTechnique

MedicalObservationalStudyDesign

MedicalProcedureType

MedicalSpecialty

MedicalStudyStatus

MedicalTrialDesign

MedicineSystem

PhysicalExam

MedicalTrialDesign

MusicAlbumProductionType

MusicAlbumReleaseType

MusicReleaseFormatType

OfferItemCondition

OrderStatus

PaymentMethod

PaymentCard

CreditCard

PaymentStatusType

PhysicalActivityCategory

QualitativeValue

BedType

CarUsageType

DriveWheelConfigurationValue

SteeringPositionValue

ReservationStatusType

RestrictedDiet

RsvpResponseType

Specialty

MedicalSpecialty

WarrantyScope

Flight

GameServer

HealthInsurancePlan

HealthPlanCostSharingSpecification

HealthPlanFormulary

HealthPlanNetwork

Invoice

ItemList

BreadcrumbList

OfferCatalog

JobPosting

Language

ListItem

Offer

AggregateOffer

Order

OrderItem

ParcelDelivery

Permit

GovernmentPermit

ProgramMembership

Property

PropertyValueSpecification

Quantity

Distance

Duration

Energy

Mass

Rating

AggregateRating

Reservation

BusReservation

EventReservation

FlightReservation

FoodEstablishmentReservation

LodgingReservation

RentalCarReservation

ReservationPackage

TaxiReservation

TrainReservation

Role

LinkRole

OrganizationRole

EmployeeRole

PerformanceRole

Seat

Service

BroadcastService

CableOrSatelliteService

FinancialProduct

BankAccount

DepositAccount

CurrencyConversionService

InvestmentOrDeposit

DepositAccount

LoanOrCredit

CreditCard

PaymentCard +

PaymentService

FoodService

GovernmentService

TaxiService

ServiceChannel

StructuredValue

ContactPoint

PostalAddress

EngineSpecification

GeoCoordinates

GeoShape

GeoCircle

InteractionCounter

MonetaryAmount

NutritionInformation

OpeningHoursSpecification

OwnershipInfo

PriceSpecification

CompoundPriceSpecification

DeliveryChargeSpecification

PaymentChargeSpecification

UnitPriceSpecification

PropertyValue

LocationFeatureSpecification

QuantitativeValue

TypeAndQuantityNode

WarrantyPromise

Ticket

TrainTrip

MedicalEntity

AnatomicalStructure

Bone

BrainStructure

Joint

Ligament

Muscle

Nerve

Vessel

Artery

LymphaticVessel

Vein

AnatomicalSystem

LifestyleModification

Diet

PhysicalActivity

ExercisePlan

MedicalCause

MedicalCondition

InfectiousDisease

MedicalSignOrSymptom

MedicalSign

VitalSign

MedicalSymptom

MedicalContraindication

MedicalDevice

MedicalGuideline

MedicalGuidelineContraindication

MedicalGuidelineRecommendation

MedicalIndication

ApprovedIndication

PreventionIndication

TreatmentIndication

MedicalIntangible

DDxElement

DoseSchedule

MaximumDoseSchedule

RecommendedDoseSchedule

ReportedDoseSchedule

DrugLegalStatus

DrugStrength

MedicalCode

MedicalConditionStage

MedicalProcedure

DiagnosticProcedure

PalliativeProcedure

PhysicalExam

SurgicalProcedure

TherapeuticProcedure

MedicalTherapy

OccupationalTherapy

PalliativeProcedure

PhysicalTherapy

RadiationTherapy

RespiratoryTherapy

PsychologicalTreatment

MedicalRiskEstimator

MedicalRiskCalculator

MedicalRiskScore

MedicalRiskFactor

MedicalStudy

MedicalObservationalStudy

MedicalTrial

MedicalTest

BloodTest

ImagingTest

MedicalTestPanel

PathologyTest

Substance

DietarySupplement

Drug

SuperficialAnatomy

Organization

Airline

Corporation

EducationalOrganization

CollegeOrUniversity

ElementarySchool

HighSchool

MiddleSchool

Preschool

School

GovernmentOrganization

LocalBusiness

AnimalShelter

AutomotiveBusiness

AutoBodyShop

AutoDealer

AutoPartsStore

AutoRental

AutoRepair

AutoWash

GasStation

MotorcycleDealer

MotorcycleRepair

ChildCare

Dentist

DryCleaningOrLaundry

EmergencyService

FireStation

Hospital

PoliceStation

EmploymentAgency

EntertainmentBusiness

AdultEntertainment

AmusementPark

ArtGallery

Casino

ComedyClub

MovieTheater

NightClub

FinancialService

AccountingService

AutomatedTeller

BankOrCreditUnion

InsuranceAgency

FoodEstablishment

Bakery

BarOrPub

Brewery

CafeOrCoffeeShop

Distillery

FastFoodRestaurant

IceCreamShop

Restaurant

Winery

GovernmentOffice

PostOffice

HealthAndBeautyBusiness

BeautySalon

DaySpa

HairSalon

HealthClub

NailSalon

TattooParlor

HomeAndConstructionBusiness

Electrician

GeneralContractor

HVACBusiness

HousePainter

Locksmith

MovingCompany

Plumber

RoofingContractor

InternetCafe

LegalService

Attorney

Notary

Library

LodgingBusiness

BedAndBreakfast

Campground

Hostel

Hotel

Motel

Resort

MedicalBusiness

CommunityHealth

Dentist

Dermatology

DietNutrition

Emergency

Geriatric

Gynecologic

MedicalClinic

Midwifery

Nursing

Obstetric

Oncologic

Optician

Optometric

Otolaryngologic

Pediatric

Pharmacy

Physician

Physiotherapy

PlasticSurgery

Podiatric

PrimaryCare

Psychiatric

PublicHealth

ProfessionalService

RadioStation

RealEstateAgent

RecyclingCenter

SelfStorage

ShoppingCenter

SportsActivityLocation

BowlingAlley

ExerciseGym

GolfCourse

HealthClub

PublicSwimmingPool

SkiResort

SportsClub

StadiumOrArena

TennisComplex

Store

AutoPartsStore

BikeStore

BookStore

ClothingStore

ComputerStore

ConvenienceStore

DepartmentStore

ElectronicsStore

Florist

FurnitureStore

GardenStore

GroceryStore

HardwareStore

HobbyShop

HomeGoodsStore

JewelryStore

LiquorStore

MensClothingStore

MobilePhoneStore

MovieRentalStore

MusicStore

OfficeEquipmentStore

OutletStore

PawnShop

PetStore

ShoeStore

SportingGoodsStore

TireShop

ToyStore

WholesaleStore

TelevisionStation

TouristInformationCenter

TravelAgency

MedicalOrganization

Dentist

DiagnosticLab

Hospital

MedicalClinic

Pharmacy

Physician

VeterinaryCare

NGO

PerformingGroup

DanceGroup

MusicGroup

TheaterGroup

SportsOrganization

SportsTeam

WorkersUnion

Person

Patient

Place

Accommodation

Apartment

CampingPitch

House

SingleFamilyResidence

Room

HotelRoom

MeetingRoom

Suite

AdministrativeArea

City

Country

State

CivicStructure

Airport

Aquarium

Beach

Bridge

BusStation

BusStop

Campground

Cemetery

Crematorium

EventVenue

FireStation

GovernmentBuilding

CityHall

Courthouse

DefenceEstablishment

Embassy

LegislativeBuilding

Hospital

MovieTheater

Museum

MusicVenue

Park

ParkingFacility

PerformingArtsTheater

PlaceOfWorship

BuddhistTemple

CatholicChurch

Church

HinduTemple

Mosque

Synagogue

Playground

PoliceStation

RVPark

StadiumOrArena

SubwayStation

TaxiStand

TrainStation

Zoo

Landform

BodyOfWater

Canal

LakeBodyOfWater

OceanBodyOfWater

Pond

Reservoir

RiverBodyOfWater

SeaBodyOfWater

Waterfall

Continent

Mountain

Volcano

LandmarksOrHistoricalBuildings

LocalBusiness +

Residence

ApartmentComplex

GatedResidenceCommunity

TouristAttraction

Product

IndividualProduct

ProductModel

SomeProducts

Vehicle

BusOrCoach

Car

Motorcycle

MotorizedBicycle

 

Data Types

 

DataType

Boolean

False

True

Date

DateTime

Number

Float

Integer

Text

URL

Time