What should be the digital strategy for Election?
Digital marketing is one the most efficient way for two way communication. First and the foremost thing required is to have a Mobile Friendly Website and then optimize site for Local Search. Have a Clear Call to Action.
Social media is a best way to connect with people, do regularly post on Social Media. Many social media website provide tools to target local people. You also have to post things that are actually relevant and useful to your audience. Include multimedia posts, media like photos and videos can also be helpful to your social media strategy. Make sure that they always fit with your overall goals and include a call to action. Advertising on social sites like Facebook can help you increase your reach and gain an audience but have to make sure that your campaigns target relevant customers in your area.
Ads on Facebook, LinkedIn, and Twitter can be used to set up on your own. You can select a target audience for your ads based on potential customers’ demographic information, geographic location, and interests—all at reasonable prices. Some guidance is still recommended to ensure the best use of your ad dollars. Location-based services like Foursquare and Facebook Places give you the ability to learn a lot about your customers.
Search engine marketing can also be used to target people in locality. Platforms like Google allow for local targeting. And with the right strategy, you can reach audience and can create awareness. Choosing relevant keywords help in targeting audience. Online reviews are also incredibly important one should make sure that you regularly monitor sites like Yelp and Facebook to see if any action needs to be taken.
Negative reviews should be manages tactfully, every situation is different, but an apology and acknowledgement of their experience can sometimes go a long way.
Different channels that can be use in campaign are:
• SMS marketing
• Email Marketing
• Social Media
• Search engine marketing
• Integration with local websites
Video is a fantastic way to engage with prospects—both on your website and on search engines like YouTube and Vimeo. Creating Videos to share your thoughts can help in reaching more and more audience and putting your view in front of people.
We at DGTLmart can help in defining strategy for Political Elections in 2017.