APP STORE OPTIMIZATION (Google Play Store & iOS App Store)

Components that affect ASO

  • App Title
  • Description
  • Keyword Research
  • Maintaining proper App Category and type
  • Total count of downloads
  • Rating and Reviews

What influences app rankings?

% of apps with the keyword in the app title

60% of the apps ranked in the top five for a keyword, included the term in their title”

 

 

 

 

Things to be done for Content

Title – The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title often to include different keywords can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.

Description:

Description is integral part of App Store Optimization (ASO). Closely observe the changes your competitor is making in their description and keywords they’re adding or removing from there.

  1. Competitive Research

An in-depth competitive research provides additional information like what features would help you to enhance app, successful marketing strategies and how can stand out amongst competitors.

  1. Ranking by Category and Region
  2. Reviews and Ratings

This comes without saying. Your competitor’s success or failure is important. Keeping tab of activities on reviews and ratings is the best way to observe the change.

  1. Keywords

To improve search rankings, keywords are relevant and used most often by target audience. It is helpful to monitor competitors in order to realize how you compare week to week . Good keyword has high volume with low competition

DGTLmart Activities for ASO

Initial Review & Analysis

  • In-Depth App Analysis
  • Keyword Analysis
  • Keyword Research
    • Competitors Keyword Research

On Page Optimization

  • App Title Optimization
  • App Description Optimization
  • App Keywords Optimization
  • App Type & Category Selection
  • Optimization Screenshot of App

Off Page Optimization:

  • Blog Submission
    • Positive reviews on blog
  • App Review and Rating Submission
  • Press Release
  • Optimization of existing negative comments/reviews

Other Activities

  • APK file Sharing on alternative app stores
  • Optimization of existing negative comments/reviews
  • Strategy to increase downloads: Organic & Inorganic
  • Mobile Responsive APP landing page
  • Affiliate marketing: CPI, CPS or CPA