App store optimization is a process to optimize App’s (Android or iOS) listing content like title, description, keywords etc. on different app stores so that app ranks higher for optimized keyword when searched in particular App stores. iOS app store and Google play store are the two most common app store, where both give Title content plays most vital role for keywords optimization.
In Google play store keywords present in description also plays important role while iOS App store has no keyword relevance for description. Google allow 4000 characters in description field while 50 characters for Title field whereas iOS app store allow 30 characters for App name, while the promotion text above description has 170 characters limit. Another most critical field to place keywords in iOS app store is keywords which is limited to 100 characters.
We have strong understanding of App store optimization for both Google Play store and iOS App store optimization process and experience in working with popular tools (App Annie, Mobile Action, Keyword Tool, AppsFlyer etc).
Key Functional Areas
- Initial Review & Analysis
- In-Depth App Analysis
- Competition Analysis
- Keyword Analysis
- Keyword Research
- Competitors Keyword Research
- App Store Optimization
- App Title Optimization
- App Description Optimization
- App Keywords Optimization
- App Type & Category Selection
- Link building and Reviews Optimization
- Blog Submission
- App Review and Rating Submission
- Press Release
- Optimization of existing negative comments/reviews
Components that affect ASO
- App Title
- Keyword Research
- Maintaining proper App Category and type
- Total count of downloads
- Rating and Reviews
Key words in the title: Worth it?
App store optimization (Google Play Store and iOS)
Optimization of existing negative comments/reviews in Google Play store and iO